NASHVILLE, Tennessee – March 20, 2018 – PlayMaker Health, an industry leading post-acute growth platform serving hundreds of organizations nationwide, today announced it is enhancing its market data solution to include comprehensive claim counts data. With this new data, PlayMaker customers will be able to identify market share at the provider and facility level, giving them information, they need to better target business expansion opportunities.
“Post-acute companies are under increasing pressure to improve quality and reduce costs,” said John Griscavage, chief executive officer at PlayMaker Health. “Securing added revenue streams through intelligent marketing efforts requires actionable data. Our market data, available through the third quarter of 2017, increases transparency at every level of a provider’s referral base to help identify opportunities to support business growth objectives with the most current data available.”
Adding relativity to PlayMaker’s proprietary data delivery platform supports more accurate, specific, data-driven decision making for its customers. Post-acute providers receive in-depth market intelligence about referral patterns, clinical quality indicators, and readmission information that helps them manage their businesses successfully. PlayMaker’s broad payer connectivity includes 100% Medicare, Medicaid, Commercial, and Medicare Advantage, a unique feature not offered by other vendors.
“We consider PlayMaker’s market data to be priceless; it’s a goldmine,” said Tito Luna, vice president and chief operating officer at Synergy Sleep & Respiratory. “We can now see which referral sources we should be spending our time working with. Also, I’m all about customer service, and PlayMaker has supported me every step of the way.”
The new market data enhances PlayMaker’s existing market data solution enabling customers to have greater visibility into high-value accounts that may previously have been overlooked. PlayMaker enables post-acute providers to optimize their sales efforts to focus only on those accounts most likely to deliver a greater return improving efficiencies and growing sales orders with less effort.